The growth in mobile device usage is changing the way businesses communicate with their customers. More and more companies in any sector are using SMS as part of marketing actions to boost their business. But not everything is worth it when it comes to mass SMS campaigns . Find out what mistakes you should avoid if you want to create effective SMS marketing campaigns and increase your chances of success.
Avoid making the following mistakes in your SMS marketing campaigns
1. Not requesting prior consent from your recipients
Before sending promotional SMS campaigns, it is mandatory list of jordan cell phone number for any company to obtain confirmation from its recipients. This consent, called opt-in, corresponds to the explicit authorization of your client or prospect to receive information via text messages.
2. Writing confusing or long messages
Get to the point! SMS messages are by definition short and to the point. Simple and concise messages generate a better response from your audience. If you need more than 160 characters to get your message across, consider SMS Landing Pages .
3. Send impersonal messages
Generic SMS messages give your customers the impression that they are not actually addressed to them and minimize the impact of your campaigns. By personalizing each SMS with your customers’ first or last name, they will feel more engaged and your calls to action will convert more.
4. Not indicating the sender of the SMS
It may seem unnecessary to specify this, but don’t forget to sign each of your SMS messages so that your customers know who they came from! Otherwise, there’s a big chance that your SMS will end up in SPAM or that your recipients will block your sending number.
5. Delivering your text messages at the wrong time
To maximize the results of your SMS marketing campaigns, it is essential to know your target inside and out! Depending on the profile of your prospects and colombian crm’s that can help you with your business customers, you will not send your SMS at the same time. Certain days of the week and certain time slots are more favorable and will give you better results.
A/B testing is a simple and highly effective method cz lists that allows you to determine the best time to increase your opening rates and achieve your marketing campaign goals.
Please note that sending promotional SMS messages between 8:00 p.m. and 8:00 a.m., as well as on holidays and Sundays, is not highly valued.
6. Making spelling mistakes
Every message you send influences the image you convey. That’s why it’s best to avoid making spelling mistakes, at the risk of appearing like an unserious company. Don’t forget to proofread each message before sending it. Attention! You should avoid SMS language when communicating with your clients. This is unprofessional and not necessarily understood by all your contacts.
7. Texting too often
With an opening rate of over 96%, SMS is a very effective marketing tool. So it’s easy to make the mistake of overusing it. However, sending SMS messages too frequently to your customers can backfire and end up annoying your recipients, who will find them intrusive. Make sure that the message you send is really relevant, otherwise you risk your contacts unsubscribing from your mailing list.
