Marketing automation software has gain popularity in recent years. In fact, over 90% of marketers consider it “very important” to the overall success of their digital marketing strategy. So how exactly can marketing automation tools help marketers improve their results? Marketing automation has two key benefits: Save time and money […]
Marketing automation refers to the automation of tasks or actions related to marketing strategy. Marketing automation uses scenarios or workflows to trigger actions based on predefined conditions. These actions may include: sending emails to specific lists, scoring contacts, changing attributes, among others. The best marketing automation tools Table of Contents […]
Social media is one of the best ways to communicate directly with customers and potential customers and promote content, so why not integrate it into your email marketing strategy? To do this, it is very common to include CTAs that lead to your professional social media profiles as a freelancer […]
Your email marketing strategy should adopt the “ inverted pyramid ” principle, communicating the most important message at the beginning . This journalistic concept has also been adapted to the web environment due to the short attention span of users. When your readers open a newsletter or any other email, […]
Another key aspect in this step will be determining the frequency of your newsletter. There are many factors in making this decision, such as the nature of your business (ecommerce, media outlet, etc.) and the topic of the newsletter (special promotions, latest news…) that will determine when to send it. […]
If you are going to send the newsletter with your name, or maybe you will use your brand as the sender? That is, the name and email address that your contacts will see as the sender of your newsletter. Who is the recipient : choose the list of contacts that […]
The tool you choose should offer you some essential functions: Responsive design, to adapt to all devices Email template library , to save time Registration forms, to increase your contact list Contact management tools to segment your audience Reports with statistics such as the opening rate of your emails, to […]
Are you looking to newsletter strengthen your relationship with your customers, increase your subscriber list with quality prospects, generate more traffic to your blog, promote a deal and/or share the most relevant news or updates about your company? With the right email marketing tools, creating a newsletter is very easy […]
Qu’est-ce que le marketing des médias sociaux, également appelé marketing des médias sociaux ? C’est une forme de marketing Internet. En quoi consiste-t-il ? Elle consiste à créer et partager du contenu sur les réseaux sociaux pour atteindre les objectifs marketing et de marque d’une entreprise ou d’une entreprise. […]
Most people remember the complex and recent situation caused by the Covid-19 pandemic , which claimed so many millions of. Causing lockdowns never seen before and generating so many drastic consequences for the world’s economies, so much so that we are only now feeling the effects of this global public […]
L’expérience client est un élément essentiel pour chaque restaurant. Lorsque l’on pense à l’expérience client, il est facile de se concentrer sur les bases du service. Bonne nourriture, service rapide ou salle de bain propre. Sans aucun doute, ils sont tous importants. Ce que la plupart des gens ne réalisent […]
L’identité d’entreprise est l’un des outils les plus importants d’une entreprise ou d’une entreprise. Les avantages d’une identité d’entreprise sont nombreux et peuvent faire la différence entre le succès et l’échec. Qu’est-ce qu’une identité d’entreprise exactement ? La plupart des propriétaires d’entreprise ont une idée fausse de l’identité d’entreprise. Ils […]
