Another key aspect in this step will be determining the frequency of your newsletter. There are many factors in making this decision, such as the nature of your business (ecommerce, media outlet, etc.) and the topic of the newsletter (special promotions, latest news…) that will determine when to send it.
A newsletter can therefore be monthly, weekly, or even quarterly. You decide how to make it!
Newsletter sent: don’t forget to monitor its performance
And voilà! You’ve created and sent your first newsletter! Now it’s time to check how it’s working.
Standard email providers like Gmail or Outlook don’t provide data like heatmaps or the click and open rates of your emails.
However, email marketing tools go a step further and provide you with complete reports with data such as heat maps, click maps to see which links in your email have had the most interaction, etc.
This data is very useful to know if your newsletter is of interest to your subscribers. For example, a click rate or CTR in email marketing means that a large percentage of users who opened your email clicked at least once on it and interacted with it.
Statistics
Example of newsletter report in Brevo
6 reasons to create a newsletter
According to Campaign Monitor, SMEs background removal are betting on email marketing as one of the most effective channels to gain customers . If you are still not convinced, you should consider creating a newsletter because:
88% of people check their email every day
80.5% of Spanish citizens sent and received at least one email in 2022
It is a channel to communicate in a personalized way with each recipient.
In turn, it allows sending mass messages
It is a way to attract users In folsleine gids foar 2023 to your website and social networks
Best practices for creating a newsletter
Now that you know everything there is to know about creating a newsletter, you can fine-tune the details and perfect your next campaigns.
Here are some of the best practices we’ve compiled to keep your newsletter design and subscriber engagement on the rise.
Make your newsletter match your brand identity
To make your newsletter more credible america email list and recognizable to your audience, it’s a good idea to align it with the brand identity you have on your website: colors, typography, logo, etc.
The easiest way to do this is to include your logo at the top of the email . This will let your readers know right away that this email is coming from you. With a drag & drop editor, this is very easy to set up.
