Marketing automation software has gain popularity in recent years. In fact, over 90% of marketers consider it “very important” to the overall success of their digital marketing strategy.
So how exactly can marketing automation tools help marketers improve their results?
Marketing automation has two key benefits:
Save time and money by reducing manual and repetitive tasks.
Improve customer experience through personalize actions at each stage of the customer’s purchasing process.
This increase efficiency allows you to focus on what matters: your marketing strategy. As a result, you can spend more time developing and scaling your activities.
In addition to this, marketing image resize automation helps create a more effective customer journey that not only increases conversions but also strengthens the long-term relationship and improves retention.
With more targete marketing, you can ensure customers receive the right message at the right time to drive conversions and connect with them on a personal level.
What is the difference with email marketing automation?
Email marketing automation consists of automating the sending of emails to a list of contacts (one to many). Its uses include sending promotions, information about new products, company updates, lead nurturing, among others.
In email marketing automation, it is recommende to use an appropriate marketing automation tool that allows you to correctly segment users and send personalized emails.
It involves using a more direct and tailored Self Service και Mobile Money message for each user according to their profile and progress in the conversion funnel.
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Marketing automation is not limited to just sending emails, you can also use it to automatically add your contacts to a specific list or assign a score to your prospects.
How does marketing automation work?
The first step in automating a task is to america email list create a scenario, also known as a workflow.
Each scenario starts with an entry point, which corresponds to the condition that allows the scenario to be triggered. The entry point can be a new contact registering on your website or even a user adding a product to their shopping cart.
Once one of your contacts enters a scenario you programmed, they will advance within the scenario in a linear fashion or according to logical conditions (if/then), where it is possible to take 1 of two paths.
