Now, you can draw branches to the new nodes, with information about each of the actions, for example, their cost, the availability of the team in charge of performing those functions, the ROI of previous campaigns … etc.
For example, we estimate that the cost of campaigns to obtain results is €2,000 on Facebook Ads and €3,000 on Google Ads. The ROI, based on experience from previous campaigns, is slightly higher on Google Ads, and the Social Ads team has more freedom than the Google Ads team.
A priori, ROI should be fundamental in the decision, but we must bear in mind that we are only considering previous campaigns, and the ROI cannot always be replicated, in other words, it is only an estimate. In addition, the Social Ads team is freer philippines email data work, and the investment for the campaign to function properly is lower than the budget, whereas in Google Ads, our specialists have estimated a higher budget. Perhaps Social Ads is the best option given the circumstances.
You should keep in mind that this is a simple example to give you an idea, but a decision tree usually has many possibilities for action and many more branches that lead us to possible consequences of making one decision or another.
Although, as we mentioned before, a decision tree is nothing more than a flowchart, and you can make it with any free tool such as Excel or PowerPoint, there are some tools that can help us create it more easily and with a result, at the design level, a little more professional.
Some of them are:
Zingtree
This is one of the most complete, although you only get one month free, after which it has a Úvod do spätnej väzby cost. Obviously, it can help you create flowcharts, beyond decision trees, so if it can be useful in more areas, it will be interesting.
GitMind
It’s free, and it also offers templa color palette, and consistent CG Leads style make your brand tes and the option to easily create from scratch. You have icons, symbols, shapes… to give it a little more design. It’s a good option.
Canva
There is a free part and a paid part, where you can get more exclusive content. It offers templates and a wide variety of styles to make a custom design.
