Implementing a high-performance SEO strategy with a small marketing team? Yes, it’s possible. Yes, a small team can rhyme with big results. At Plezi, we are the first to be concerned. SEO is our number one channel for lead generation and customer acquisition … And we have gone from 1 to 4 people in the marketing department.
The principle? Convince search
engines to position a website as high as email data possible on search engine results pages (SERPs). And this, organically (i.e., naturally), without having to pay (unlike SEA).
This quest for ideal positioning is a real strategy. To achieve this effectively, the priority is to understand the expectations and intentions of visitors… But also algorithms like Google, which concentrates nearly 90% of search queries depending on the country!
The technique: technical optimization
is at the heart of an SEO approach. It includes the design of the website (domain name and tree structure), the internal meshing of pages (netlinking), the implementation of title tags, images, meta descriptions, etc. And all ongoing corrections related to accessibility issues. The slightest technical flaw can impact the indexing and referencing of Internet pages. Don’t underestimate this lever!
On-page content : the quality of the content 26 of the best wordpress themes for authors is one of the essential elements, both in the eyes of Internet users and search engine robots. The content must be carefully written and meet the search intentions of your audience. So, do you know the questions of your targets? The problems of your prospects? Your priority is to produce content that accompanies the user,
according to their phase of the chleads purchasing journey. Content is king! Off-page site reputation : yes, your popularity counts to improve the natural referencing of your pages. What makes all the difference? Obtaining quality inbound links (called backlinks). They point to pages on your website, and come from sites considered to be references in your sector or on your themes. Quality backlinks = optimized ranking!
