The Winterberry Group recently released its annual marketing spend projections, with a B2B-specific study . The findings show that most of companies’ offline media spend will remain flat, with the exception of experiential/event marketing. This is expected to grow by an impressive 11.8% . Indeed, companies appear to be looking to return to conferences and trade shows this year. When it comes to digital, 70 % of B2B media spend is spent on two channels, search and social , according to the report. And these channels will continue to grow, by +12% and +16.9% respectively .
Omnichannel marketing communications are here to stay
Enterprise purchasing is becoming increasingly complex. Buying groups are expanding and working from home is becoming the norm. In this context, B2B marketers have responded by offering methods to reach buyers wherever they are. And regardless of the screen or print medium they consume. In this regard, one of the most effective how to build telemarketing lead approaches to omnichannel is account-based marketing (ABM).
An increased need for precision and completeness of data
According to a new report from DNB, data inaccuracy is the number one obstacle to B2B marketing success . In fact, marketers need to take responsibility for data quality themselves , rather than delegating it to someone in operations.
Most B2B marketing efforts to identify anonymous website visitors rely on identifying IP addresses or web forms . But پتانسیل تولید سرب لینکدین today, you have marketing automation platforms like Magileads . Aimed at marketers, the software matches your site visitors to its vast database of opt-in individuals from a network of partners, regardless of the visitor’s business affiliation. This is particularly valuable because a visitor landing on your site is likely a strong enough indicator of intent to be worth reaching out to.
Learning is the real emotion behind
New research from Canada suggests that business buyers are primarily motivated by knowledge . It turns out it’s less about power, connection and status . Yet those were the motivations that were commonly assumed for years. america email list This will give copywriters and marketing writers something to chew on in 2023.
As a bonus, here are some surprising figures on B2B marketing in 2023 that you absolutely must discover:
The average B2B buyer’s journey is 85% complete before they ever connect with a sales rep.
77% of B2B sellers currently rely on some form of AI-driven technology in sales.
Companies that personalize their B2B web experience can increase their conversion rate by 350%.
65% of sales managers who exceeded their revenue goals use sales analytics tools, compared to 48% of those who missed their goals.
