If it is not economically feasible for your company to deliver goods across Russia, you do not need to set Russia and especially not the CIS in the “Display Region” setting. Specify the most accurate display region: if the company operates in Samara, then the display region is Samara. Otherwise, you will spend part of the budget on non-converting impressions and clicks.
Display region
Precisely define the “Display Time” setting
At night, rarely does anyone make purchases and order services. Another matter is an online store that operates in different middle east mobile number list time zones throughout Russia. In this case, it makes sense to set a 24-hour display. In other cases, exclude night hours from the time targeting settings:
Time targeting
Don’t choose the highest bid per click
Currently, in Yandex.Direct, the bid is set base on the volume of traffic receive. Approximately 75% to 100% of coverage is displaye above the search results; under organic search results, the ad will be less effective. Everyone wants to be at the top and be the first to receive users’ attention, but 100% of coverage is usually the highest bid. Therefore, to be above the search results and not overpay, you can set a bid to purchase 80% of the traffic volume:
Rate per click
Adjust rates for weekends and holidays
By reucing the cost per click on weekends by 50%, you can also save a lot. The percentage is calculated based on monitoring prices on weekends.
Rates on weekends and holidays
Exclude non-target audience
You can also disable display in bid adjustments, for example, for users under 18, by reducing the bid to -100%. Or by creating delle amicizie tra donne queer a segment in Yandex.Metrica, for example, for users who had a 100% refusal on the site, and no longer show them ads.
Audience bid adjustments
Add negative keywords
Regularly analyze the statistics agb directory of advertising campaigns and add non-targeted search queries to negative phrases:
minus phrases
This will allow you to avoid spending your budget on impressions and clicks for users who are not interested in purchasing your products or services.
Exclude non-targeted advertising platforms in YAN
In YAN, you can immediately exclude mobile applications (as a rule, their address starts with com or ru), as well as all non-target sites for which ads receive a high bounce rate and low time on site:
