With Black Friday and Cyber Monday fast approaching, businesses are doubling down on their efforts to make an early impression.
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Due to the current global situation, online shopping will likely be the norm this Black Friday. That’s why it’s crucial to plan ahead, in order to increase sales and avoid any setbacks.
We have prepared a list that will serve you before, during and after the Black Friday period. It is divided into three sections and deals with your different business objectives.
It will help you make the most of the upcoming season and stand out from your competitors.
What to Expect from Black Friday and Cyber Monday?
The Covid-19 pandemic has forced businesses to pivot to the digital world. Social distancing and restrictions on opening hours have become the norm, as have new shopping habits.
Mobile Marketing
Studies predict greater losses for traditional physical stores, and an increase in mobile advertising database shopping, which currently accounts for 72% of the market share .
The categories most affected by this growth are electronics, household goods, beauty and well-being.
Excellent Logistics Will Be Imperative
This year, just like in 2020, during the global lockdown, when the French made 32% more online orders than the previous year , the growth of online commerce and shopping will slow down the supply chain of many retailers.
If your business is in this industry, start preparing shipments for slow-moving items, and realize that shipping costs (or lack thereof) will become a deciding factor for customers when making the purchasing decision.
Disappearance of Third-Party Cookies
In January 2020, Google announced that Chrome would remove third-party cookies from its 12 reasons to implement a mobile crm system browser. This move was widely opposed by some industries, such as AdTech, and the final decision imposed a two-year deadline to phase out third-party cookies by the end of 2023.
But some initiatives have already been put in place, such as Google’s consent mode, which allows the end user to decide whether or not to consent to statistical and marketing cookies.
iOS 15 Protection Against Third-Party Tracking Tools
Apple introduced the “Hide My Email” feature. The end user can use a random email address to fill out forms or subscribe to a mailing list. This can affect how marketers measure the success of their email campaigns.
The iOS 15 update also includes new email privacy protection, which removes invisible ge lists pixels, hides IP addresses, and limits third-party tracking tools.
So, it becomes essential for companies to adapt to these changes as quickly as possible. Our ways of selling and analyzing will soon be obsolete.
