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Product Launch FAQ
Why do a product launch?
To be competitive, a company must constantly renew itself and releasing a new product is a very good way to achieve this. And who says new product, says launch. Because to make your product known among the competition, you will have to give it visibility and that is precisely what a product launch is for. Setting up a product launch means making sure that your product is known to the general public, that it is sold and that you recruit new customers!
How to successfully launch a new product?
To successfully launch a product, here are some crucial steps to follow:
Start by testing and validating your product,
Make sure to familiarize all teams in your company with this new product,
Launch a referencing campaign with mass distribution,
Put together a product launch plan,
Establish a schedule of the various actions benefits of a strong corporate identity for companies to be carried out,
Hold regular meetings with those affected by the launch.
How to make a product launch plan?
To help you create your product agb directory launch plan, here are some ideas to consider:
Make sure your product is viable (market research, competitor research, SWOT, product validation with a sample of customers, etc.),
Set a launch objective (do you want to generate sales, customer acquisition, loyalty or gain notoriety?),
