Now let’s look at what you want the audience to do with the content you create. For example if you are trying to gain awareness in your marketplace then content that is education-based will be beneficial. This type of content can shed new light on a business problem your prospects have. Then include information that shows them new ways such as your product to solve that problem.
If you want to gain sales or interest
In your product or service then your content will ne overseas data ed to be more focused on specific benefits while still being educational. This type of content can encourage a new understanding of your product but should never be an all-out sales piece. Your content can also be used to change perceptions. This level of content goes beyond an education and includes a high level of persuasion.
These are just a few ideas at
How to connect content with your buyers. Finally no matter what type of content you create be sure that your content is compelling enough to give the reader the information he or she needs to think or act in a new way. Creating Your Editorial Calendar Congratula bwb directory tions You’ve done your audit defined the audience and the goals of your content strategy.
If you’ve used the content audit
Template we have provided along the way then you now have the information you need to develop your editorial calendar. In short the editorial calendar is the worki typography dribbble is a great design community ng document that provides everyone involved in your content effort with the information they need to produce deliver and promote the content strategy plan. Adele Revella
