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TikTok highlights the work of legendary athletes, female entrepreneurs and more women who “inspire critical conversations about professional careers, challenge stereotypes and break boundaries, women from all walks of life use TikTok to create community, foster connections and defend causes to advance equality.”
Thus, as the short video platform
A reports in a press release yesterday, March 7, on the occasion of International Women’s Day 2024, which is celebrated today, Friday, March 8 , “in 2023, we saw 1.4 million ‘Women of TikTok’ #WomenOfTikTok posts worldwide, an increase of more than 500% over the previous year, which is a testament to the impact and collective power of women to drive change on and off the platform.”
That’s why, under the hashtag #MasMujeres , TikTok “wants to create a specific database by industry space for the community to connect and share around the stories of women who tell how they got to where they are now.” So “the company calls on women of all kinds, professionals, students, gamers, athletes, caregivers, innovators… All women! Their path can be inspiring for the community of more than a billion people who make up TikTok around the world.”
‘More Women’, TikTok’s initiative for 8M 2024
As the press release sent by the platform to the media continues, “International Women’s Day is a time to celebrate women’s achievements and advance gender equality, while recognizing the importance of creating inclusive communities for women.”
She mentions that according to a recent study, 70% of women on TikTok sales and conversion rates as more and more feel they can join groups on TikTok that they couldn’t find anywhere else. And that over the past year, women around the world have continued to build connections and communities on the platform.
The release goes on to list “the most popular topics that inspired the entire TikTok community last year include”:
Women’s empowerment: The popular hashtags #StrongWomen, #Girl ao lists Power, #WomenSupportingWomen continue to inspire and mobilize the entire TikTok community, with 3.5 million posts.
