Yes! You are getting a new website! What now? Whether you are getting a completely new site or a redesign of your website, there is a lot to consider. Especially when the URL structure of the website changes, there are many aspects to take into account, such as redirects, robots.txt, the sitemap, but also the SSL certificate. And what about all the data tools such as Analytics and Tag Manager? Everything must migrate to your new site, so that all your data is measured correctly. A lot can go wrong when going live, but that does not have to happen at all. In this blog we will discuss important points that you should take into account when going live with a new site.
Going live with a changing URL structure or without?
With most live launches, the URL structure changes and that makes a world of difference for SEO activities. If the URL structure does not change and it is only a redesign of the website, little can go wrong and live launches usually proceed without problems. However, if the URL structure does change, all kinds of important additional activities are involved. It is sometimes said that a live launch is one of the few phone number library moments when an SEO marketer can destroy a website in one go. Correctly creating redirects is particularly crucial here.
Therefore, make sure you double-check your URL structure before going live with your new website.
Redirects during a go-live
Redirects are crucial. An old landing page has built up authority in search engines simply by virtue of its long-standing existence. Защо централизираните данни са важни за успеха на застрахователната агенция The page has acquired this authority through internal and external links, visitors to the page, quality content and many more variables. A permanent (301) redirect ensures that this authority is largely transferred to the new page. This gives the new page a kickstart, so to speak. If you forget the redirect, you lose this alb directory valuable authority of the page in question.
Without redirects, it can take an extremely long time for the new URL to rank as well as the old one. Sometimes it doesn’t even happen. If you extrapolate this to an entire website, you can imagine that going live without or with incorrect redirects can mean a fiasco.
