we will learn that are expected to develop in 2024. Social marketing trends 2024 SEO Trend #1: SGE SGE (Search Generative Experience) is Google’s experimental tool for providing AI-generated answers.
Google announced the experimental version
of SGE in May 2023, and it is likely to be release as early as 2024. The SGE search results section is call AI Snapshots . In it, the AI engine aggregates information from open websites to answer the user’s question. And will be different for each audience, so marketers won’t be able to know what the user saw before visiting their site.
To the right of the answer will be links
from 3 reputable websites. If the user is looking to buy a specific product. Such as a laptop, the AI will also provide some suggestions about the models that suit their needs along with an introduction for easy comparison. After scrolling through the SGE answer section, the user will find a list of traditional results. It is worth mentioning that the layout for the SGE (or AI Snapshots) experiment is constantly refine by Google to provide increasingly complete and attractive answers.
It can be seen that Google will not fall behind
in the technology race, and SGE is a portrait of the future of the search engine. AI Snapshot will appear at the top of the search page. As AI Snapshots become more widely available, how will organic website visibility be affect? The website will receive less traffic as search results will be push down the page, making room for SGE. The user search phone number library journey will become more dynamic and unpredictable: The first answer will be generated by AI.
How to deal with SGE
AI Snapshot is being constantly refine by turn off mobile data you Google and will likely continue to change many times. But for now, the tool still provides navigation links in its responses, giving developers an opportunity to earn more traffic. Michael King, founder of iPullRank , has done a thorough research on how AI Snapshot works and found a direct correlation between being cite in AI answers and a website’s organic rankings. Accordingly, the website’s organic rankings are still very important because SGE still uses Google’s available data, including Google Index and Google Knowledge Graph.
Google Index
The index system used by Google to cell p data classify and arrange. Websites in a certain order and rules, can be use to. Evaluate website rankings and return search results to users. Inbound Marketing – The most effective marketing model today Inbound Marketing is a method of attracting the world towards your brand naturally: Proactively approach customers through available channels. Turn customers into ongoing brand advocates. Help resolve concerns and drive purchase action. Delivers long-term, sustainable results and return on investment (ROI).
