We have already said that the second purchase is of crucial importance. Because it determines whether a given customer will become a repeat customer. Only a third of customers who have already made a bulk email marketing services purchase will make another – but of the customers who have also made a second purchase. More than half will also make a third purchase and so on. Try to do everything in your power to convince customers to make a second purchase.
A great way to convince customers to make a second purchase is to send them a discoun. Code for their next order right after they have made their first purchase. It doesn’t matter if the discount decreases your profit – in the long run, this investment will definitely pay off. The Photobox brand knows this very well, as they offered customers a significant discount on their next order in their message, but of course they didn’t forget another very effective trick: creating a sense of urgency. The discount code is limited in time, which means that customers must place their next order within a short time.
#10: Focus on emotions
Emotions are extremely important for sales, as many people make impulse purchases. If you can evoke real emotions in your customers , they are much more likely to make further purchases from your store.
The Dorothy Perkins brand took klaviyo pricing: are you getting the most value from your emails? advantage of the anniversary of the first purchase to send an email to customers, showing them how much they care about them, adding an attractive discount that customers can use for their next purchase.
To conclude
We are convinced that even before reading this article you knew that regular customers are worth gold, but perhaps you did not know the percentage of revenue they can bring. With the help of loyal customers cell p data you can sell much easier – but you have to convince them from the beginning, after the first purchase, to stay with your brand and return to your online store.
Of course, this doesn’t happen overnight, you’ll need to encourage your customers more than once. The easiest way to do this is through email and SMS, but you’ll also need a reliable, quality tool to send these messages.
