In the marketing field, there are very frequent groups in which people discuss tools in the sector, network, share job offers… Examples of this are the Growth Marketing Group (with more than 4,900 marketers), the SEO Community Soy Webmaster (with more than 2,400 web creators) or the Copywriting Group (with more than 2,600 writers). Example of organization in the Growth Marketing Community profile But it should also be noted that it has not only become fashionable in the marketing sector: there are companies that are creating their own groups to generate a community.
An example of a brand that
has created one is the clothing store Bimani, which already has more take telegram advertising service than 2,200 members. In this group, they share news about the brand, questions about sizes, give advice on outfits and even the founder of the company answers questions or publishes news and special offers for the group. Posts in the Bimani Community 2. We want to use Telegram as another channel to inform users about our news or other exclusive communications.
In this second option we
create a channel since the objective is to have another assurup, one of the leading online brokers platform where we can communicate with our followers. A channel is different from a group in that communication is unidirectional and the administrators are the only ones who can upload content. The use of these channels is very varied and the best known channels are the bargain channels. Examples of bargain channels are: Chollometro (which already has more than 210,000 subscribers), Viajes: Guía Low Cost (with more than 33,000 subscribers, with offers on flights and trips) or the Board Games channel (with more than 5,300 members).
But there are many more
channels that are used for different purposes. For example, singers cz leads like Ana Guerra from Operación Triunfo, writers or poets like Elvira Sastre, politicians like Pablo Iglesias, entire departments like the Ministry of Health, channels with weekly marketing news like Domingrowth, or media outlets like Marketing4Ecommerce have already started using Telegram 😉 Another very interesting example is that of the company Ontruck, who validated their business model with a Telegram channel in which they assigned loads to transporters.
