Now let’s talk about what is relevant now and will be relevant in the future. It is worth noting that all trends are closely correlated with what is happening around us. I analyzed many foreign sources and adapted them for the Ukrainian market so that these trends can be used in your digital strategies. Therefore, if you are planning how your brand will communicate, be sure to consider these trends.
People-to-People (P2P): The Humanity of Brands
The current trend in communication is P2P (people-to-people), which is becoming the main model of interaction between brands and customers. It is about abandoning impersonal brands with logos, which no longer have such a strong influence. Instead, it is important to show the people behind your brand: the team, emotions, problems and achievements. People do not remember logos, but people, their emotions and authenticity.
Research shows that 38% of customers feel more loyal to brands if their leaders are open to italy mobile database the public. More than 30% say it encourages them to buy. Therefore, it is worth showing more of your team: from the owners to the employees who directly make the products or provide the services. For example, it could be the seamstress who creates clothes for your brand, or the workers in the factory where the products are made.
Research
People want to see real, authentic stories that are the work of a whole team. This creates an cell phone data emotional connection between the brand and customers, which can ultimately convert into real sales. The brand becomes closer to people, and this helps to stand out from the competition.
People-to-people is not just a new term
It’s a whole approach to jacquelyn price ceo brand communication. Be close to your audience, simple and human. This will help create a strong emotional connection that will attract new customers and strengthen relationships with existing ones. P2P is about being open and authentic, so that your audie