During the war, the content has changed significantly, adapting to the mood of the infofield and current news. We are trying to make it simpler and easier to perceive, so that it is convenient even in short periods of time. This means abandoning long texts or heavy video materials that may be unavailable due to technical problems with the Internet.
Approaches to selling content have also changed
Now it is becoming more social and emotional. It is important to show your team, human stories, a sense of unity and care. This creates an emotional connection with the audience and has a positive impact on the brand’s reputation.
The context of events should not be ignored
Especially when there are tragic incidents, shootings, or days of mourning. In such cases, it is necessary to stop fan-driven advertising, as it can negatively ukraine mobile database affect the brand image. It is worth reviewing the planned advertising messages and content daily to ensure that it is appropriate in the current context.
Situational Marketing: Content Adaptation
Today, brands need to be as situational as possible, reacting to news and events, rather than planning content months in advance, as was the case before. Agencies even have a rule to review the relevance of cell phone data content every day. For example, if a contest or fan post was planned, it is worth checking the infobox in the morning and deciding whether it is advisable to publish such content. If the events of the day do not allow this, it is better to stop publications and advertising to match the mood of the audience.
However, it’s important to jacquelyn jackson ceo/president/owner stay on top of things and stay connected to your audience. If you’re temporarily unable to post due to technical issues, let your audience know. Be honest — it’s not an excuse, it’s part of your position. Sa