No matter how you feel about email marketing, it still remains one of the most effective tools for business. It helps to attract new customers, retain regular ones and increase sales.
In this article, we will look at a step-by-step guide to launching email newsletters for entrepreneurs and marketers, which will help you develop a successful strategy from scratch.
Step 1. Determine the purpose of your newsletter
Before launching any email campaign, it is important to understand what goal you are pursuing. It can be:
Increase sales: sending offers or promotions.
Attracting new customers: newsletters or welcome series.
Retention of existing customers: regular newsletters with news and updates.
Increasing brand awareness: emails with useful content.
For each goal, define what exactly you want to achieve from this campaign. For example, if it is an increase in sales, then set overseas data yourself a goal of a certain percentage of growth or the number of new customers.
Step 2: Segment your contact base
The effectiveness of email marketing largely depends on how correctly you segment your base. Divide followers into groups we believe in creating transparent communication based on interests, behaviors or demographics.
Example of segmentation:
New subscribers: Send a welcome series of emails with offers or instructions for newbies.
Loyal customers: Offer exclusive discounts or new products.
Inactive users: Try to bring them back with special offers or surveys.
The more personalized your c phone number email is, the more likely you are to convert. Use data about purchases, activity on the site and previous opening of emails.
Step 3. Choose a platform for email distributions
You will need an email marketing platform to automate and analyze results. Here are some popular services:
Ideal for small businesses, it has a simple interface and a free tariff for beginners.
Convenient interface and the possibility of integration with CRM.
An easy-to-use platform with affordable rates, ideal for small and medium-sized businesses. It offers a convenient email editor and tools for audience segmentation.
Ukrainian platform with advanced capabilities for automating marketing campaigns. Suitable for large businesses with a need for a comprehensive approach to customer communication, including email, SMS, Viber and web push.
Choose the platform that suits your needs. If you are just starting out, choose services with free rates, and as your business grows, switch to paid services.
From the editorial office. In the ” Internet Marketing Specialist ” course, lecturers talk about the general rules for creating newsletters, and students independently choose the service according to their needs. As they do their homework, they determine the advantages and disadvantages of services that are suitable or not suitable for their project.
