You’ve designed a great online store and have products that your customers love.
yourEmail Marketing MetricsThe other metrics are great, your site’s traffic is excellent, and customers are adding products to their carts.
However, if your cart abandonment rate is high, you have a problem. As an eCommerce retailer, you should work hard to reduce cart abandonment because it affects both revenue and profit metrics.
What is Cart Abandonment?
Cart abandonment occurs when a customer whatsapp and digital marketing adds a product to their cart but leaves your website without completing their purchase.
Mobile users have the highest shopping cart abandonment rate, with 85.65% of shoppers failing to checkout.
Shopping cart abandonment rates vary by industry. Interestingly, just as the pandemic began to sweep across the world, global shopping cart abandonment rates increased dramatically, with 88.05% of online shopping orders being abandoned according to data from January 2020.Statista.
Now that we understand what cart abandonment is, let’s look at why customers abandon their carts and reduce cart abandonment.
We will also look at some strategies for recycling abandoned carts.
Why do customers abandon their shopping carts? What can you do about it?
1. Distraction
Maybe your customer meant to complete a purchase but got distracted by a phone call or something else they had to attend to and they simply forgot about it.
Sending cart abandonment recovery emails will prompt customers to complete their purchases of products they have added to their carts.
These emails should have aGreat Subject Lines, showing the power of data analysis in ecommerce: leveraging insights to drive sales the products that customers have added to their carts, with attractive visuals and graphics and great copy.
Emails should be engaging and encourage customers to click on the call to action. You can achieve this by usingSocial Proof and Reviews.
Finally, you can encourage customers to buy by creating a sense of urgency or offering limited-time discounts.
2. Shipping costs
When customers pick products and add them to their carts, they may not be thinking about shipping costs.
If customers discover the shipping cost at the end, they may be in for an unpleasant surprise, andAbandoning shopping carts during checkoutThis may happen because shipping costs are not prominent on your website, or the threshold for free shipping is not clear.
It helps if you make it as easy as possible for customers to calculate shipping costs or get an estimate of shipping costs. This should be prominently displayed on theProduct details page.
By offering free shipping or clearly mentioning the threshold for free shipping on your website, you can reduce shopping cart abandonment rates.
3. Delivery time
Major retailers have raised the bar on delivery bzb directory times. Customers are expecting shorter deliveries.
First it was two-day shipping, then one-day shipping, and now same-day shipping. Soon it may become the norm for customers to expect their products to be delivered within a few hours.
Customer delivery expectations are not the same for all products. If your customers are taking longer than normal to add a product to their cart, they may quickly abandon their cart and seek a faster delivery alternative.
If you areSelling on Amazon, which does a great job of displaying shipping, delivery, and discount information on product detail pages.
5. Force users to create an account
Guests can check out on any e-commerce website.
Of course, you want to collect your customers’ email addresses so you can communicate with them, but forcing them to create an account that requires entering multiple fields will make the checkout process longer. This will cause customers to abandon their shopping carts.
Make your account creation process as flexible as possible with minimal clicks and very few data entry fields. The more friction there is between the customer and the checkout process, the more likely they are to abandon their cart.
6. High Price
Overpricing your product may also discourage customers from completing a transaction.
Customers will look around at other retailers and compare price points, which may cause them to abandon their cart if they find a better price point.
Make sure you offer competitive pricing by conducting a competitive analysis and offering shipping and other services that differentiate you from your competitors.
