The growth of the share of mobile users dictates new rules of the game: content must be adapt. for viewing on smartphones. It is important to use vertical formats. short videos. and formats such as stories. It is important that the user can familiarize themselves with the main information without having to click the “More” button.
Lazy shopping
Classic sales funnels. which involve several points of interaction with the brand. are gradually losing their relevance. The modern buyer seeks to receive a product or service quickly and with a minimum number of steps. Therefore. it is important to simplify the purchase process by providing all the necessary information at once and allowing to buy the product directly through social networks.
Instagram. which has long been a major platform for product discovery. is actively uk mobile database implementing the Instagram Shopping feature. which allows you to make purchases without leaving the app. This greatly simplifies the purchasing process and allows shoppers to avoid wasting time switching between different platforms.
Social listening
Social listening is the cell phone data process of analyzing what your audience is interest. in. what they search for. like. and discuss. This helps you better understand your customers’ sentiments and interests and tailor your content to meet their ne.s.
By analyzing trends. such as new
Technologies or popular jae cha ceo cultural events. you can integrate these . Topics into your content and make it more relevant. It’s also important to monitor comments and mentions of your brand to understand . Which aspects of your product or service ne. improvement.