There are several options Launch a pre-roll – an advertisement on the YouTube platform that appears at the beginning, middle or end of a video. Order a special edition – a video about you or your product, which is filmed by another author and expresses his opinion Buy an advertising integration from a popular blogger – a small insert into the influencer’s video, where he advertises your product.
Naturally, these formats can (and should) be combined for greater effect. But keep in mind that cooperation with authors of popular channels can be expensive.
Posting videos on the website
You can attract even more audience special database if you publish YouTube videos on your website:
- product and service reviews;
- technological processes;
- product reviews;
- manuals and collections of tips, etc.
Yes, this way you will attract an audience that is actually yours anyway. But new channel subscribers are a plus in any case.
How to analyze the effectiveness of YouTube channel promotion
You can generate a huge amount of content, considering it high-quality and relevant to the target audience. And invest a lot of time and effort into promotion. But what if you are wrong? If in fact this content is not relevant? In this case, you are simply working “for the drawer”.
In order to objectively evaluate the results of your work and, if necessary, adjust your strategy, you need to conduct a thorough analysis of the effectiveness of YouTube channel promotion. It is analytics that we will discuss further.
YouTube’s internal analytics data
To begin with, we recommend that gawing nakikita at naa-access ang iyong sarili you read our article “How to Collect and Analyze Statistics in YouTube Analytics”This is enough for a basic analysis.
Also, don’t forget that in the video hosting’s “Creative Studio” you can get quite comprehensive analytics of your channel.
Go to the YouTube website and click on your channel avatar in the upper right corner, select “Creator Studio”.
On the page that opens, select “Analytics” in the menu on the left – you will see data on views, interactions with content, subscribers, and so on. Here you can also view statistics for each video on the channel.
We recommend that you study in detail all the analytical tools available here. They will help you form an objective assessment of audience engagement and activity based on key parameters.
Time and number of views
These parameters are some of the main aero leads indicators for ranking on YouTube. Everything is simple here – the higher they are, the better. If you plan to receive income from views, then monetization is only available to channels that have accumulated more than 4,000 hours of views in total. Before reaching this figure, monetization cannot be connected.
Likes, dislikes, reposts, comments
Audience activity is another important parameter. The higher it is, the better your videos and channel are ranked. By the way, don’t be afraid of dislikes. This is also activity. In addition, now only the channel author can see the number of dislikes under the video. Viewers do not see them.
Number of subscribers and playlists
Another plus will be adding videos to playlists. This signals to the system that your content is high-quality, useful and interesting to the audience. This means that it can be recommended to users. The absolute retention rate of viewers on YouTube.
