Many emails end up in the promotions folder or even in the junk folder. This is obviously good for the recipients who avoid spam message. But not for you, your message will end up in a bunch of other bulk email marketing services emails that recipients usually do not look at or read. Therefore, you can ask the recipients in the welcome message to add you to their list. The safe senders list. This way your messages will go directly to their inbox. Where they will also have a higher chance of being read.
#8 : Include a link where recipients can unsubscribe from the newsletter
Not only because it is required by law and the GDPR regulation, but also because it is right to give your readers the opportunity to unsubscribe if they wish . You certainly cannot force your customers the basis of an insurance agent to receive your messages, and dissatisfied recipients could also damage your reputation with email clients . Each of your messages, even a welcome message. Should therefore contain a link through which recipients can unsubscribe from your newsletter.
# 9: Invite them to invite a friend
This is a great way to grow your email list and get new customers. You could suggest new subscribers who are currently very interested in your brand to refer you to a friend, but be sure to include a few gifts to motivate both parties . This will keep everyone happy!
#10: Inform them what to expect
Are you planning to send messages every day or only once every 14 days? Will the messages contain only commercial offers or also articles and videos? Will you also send some discount codes? Welcome messages are a great opportunity to communicate to your recipients what they can expect from you to avoid any unpleasant surprises.
The 6 Golden Rules of Welcome Messages
You already know a lot about welcome messages, but to finish, let’s look at some golden rules from the great masters of email marketing , which you should follow when planning your sequence.
Golden Rule #1: Use a Conversational Tone
This is a good rule that applies to all the content you offer to your (potential) customers, the conversational tone is a calm tone and therefore the best choice to create the right atmosphere and connections . Even if in general communication you are more formal, in welcome messages try to relax a little more.
The goal of welcome messages is to stimulate pleasant relationships with your new subscribers , which is much easier if your tone is relaxed and kind. If you want your relationship to be personal, you have to behave as if you were talking to a real person. For this reason you must also adapt your tone. Only in this way will you make a good first impression and begin to build. A relationship that will also bring you excellent results in the long term.
Golden Rule #2: Focus on one thing in every message
Let’s get the basics straight: a welcome message is not a newsletter. In a newsletter, it’s normal to include a little bit of this and a little bit of that, insert a few links to different articles or videos, and maybe even add the current offer. So the newsletter doesn’t focus on just one thing .
The welcome message is different. Each email should be about one thing , only then will you be able to get the attention of your recipients. It may help to look at the sequence of welcome messages as a single cz leads content unit, like a newsletter for example – each message is about one topic, but received one after the other they form a complete whole.
