In email advertising, you have a limited amount of time to present your message. For this reason, recipients need to see the important parts and the call to action, even when they read the message quickly.
Including an image of someone’s face bulk email marketing services could distract from other elements in your newsletter.
Want to discover the power of people’s faces? Include a photo of a scantily clad woman or a swimsuit in your message and you’ll see that most people will focus on her face .
What about newsletters that only contain images?
We absolutely advise against them ! There are at least three reasons:
- SPAM filters will not be able to understand what is in your message, since they will not have any text to analyze. This means that the message will immediately be marked as SPAM .
- Different images should have different links . You need to offer your recipients exactly what they clicked on.
- People are extremely visual, but they also like to have explanations . Have you ever watched a movie and purposely added subtitles? That’s what we’re talking about.
In conclusion
Images are a powerful tool for attracting and directing attention . With the Drag & Drop editor and a little creativity, using images will greatly enhance and strengthen your email messages.
Distracting attention unnecessarily it is a blog largely leads to a decrease in final conversions. We recommend that you stick to the essentials. Accentuate what is truly important, use images to create a catchy title and to give the message a certain atmosphere , which will also help your brand recognition.
In any case, don’t hold your recipients back on the path to the goal you want them to achieve!
Below you can see an example of a landing page, which attracted attention with individual visual elements, but was not at all effective in achieving the company’s goal.
The most obvious mistake is the red cell p data sign with star-shaped edges, which immediately caught the attention, but contained no call to action or link – it was placed there for the sole purpose of providing additional information.
As a result, it distracted visitors’ attention from other elements, including the call to action, which negatively impacted conversions .
