Does your company advertise on Bing Ads? Forget that name because Bing Ads is now called Microsoft Advertising. But what does this change actually mean? We’ll explain it to you!
Today, the platform announced that it will continue as Microsoft Ads. The idea behind this is that Microsoft wants to label all search services as ‘Microsoft’. This creates a lot more clarity, since many companies know Microsoft as Microsoft and not as Bing .
What is Microsoft Advertising?
Microsoft Ads is Microsoft’s advertising platform. It is very similar to Google Ads. Microsoft’s advertising tool has a market share of 8.5% per month. In addition, there are 115 million searches per month from the desktop. Microsoft Advertising is interesting if:
Your Google Ads click market is full of competitors. It is very difficult to achieve return objectives at current click prices.
Your Google Ads campaign is going well, but you notice that you are at your peak. You are stuck and cannot grow any further.
You get your organic search traffic from telegram database users list Bing and these visitors also generate conversions for you.
Advantages
There are several advantages to using Microsoft Advertising as an advertising tool:
First of all, there is little competition through Microsoft Advertising.
The costs per click on this Как да подобрите процента на реализация на вашия застрахователен уебсайт platform are much lower than in Google Ads, as there is less competition.
It is a good way to increase your reach. People aleart news who use the Microsoft search engine can be reached via Microsoft Advertising.
You can add an image to ads, such as a photo of the product or your logo.
Getting started with Microsoft Advertising?
For users of Bing Ads, little will change in the tool, except for the name change to Microsoft Advertising. Do you need help with the tool or would you like to start advertising via Microsoft Advertising? Please feel free to contact us. Our experts are ready to help you.
