Now it is important to convey your social mission, company position, support for Ukraine or the economy. into socially meaningful content that reflects the company’s overall position and its support for current events.
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How has fan content changed?
Fan content, which was popular before the war, has also transformed. The desire for positivity is gradually returning, although classic jokes are giving way to jokes with social overtones. Now, supportive messages and affirmations are relevant, which add an emotional connection with the audience.
The phrase “How are you?” takes on a new meaning during times of anxiety — it’s a manifestation of care, love, and support. Such content is not aimed at direct advertising, but creates an emotional connection with your audience.
Interactive is back
Interactive elements, contests, and quizzes that were banned in the first months of the war are now becoming relevant again. The audience misses lightness and positive emotions, so interactive content is already starting to work. It helps to reconnect with users and adds positive notes to brand communication.
Examples of supporting content
Brand communication has netherlands mobile database changed significantly in recent months: it has become simpler, more natural and lively. Many large brands, which have always adhered to a professional and formal tone, are now simplifying their communication, bringing it closer to the audience. We are seeing how copywriting is becoming more native, without clichés and excessive formality, which allows brands to stay on the same wavelength with their audience.
This approach can be integrated into any type of content. For example, it can be cell phone dataUkrainian brand heroes or affirmations like: . When victory comes. I will…” or “The first thing I do when I get home .” Such content emotionally brings us closer to the desired jacques van staden founder/chief executive officer future and reflects the mood of . Ukrainians. It is ideal for a social media strategy, creating a connection with the audience through shared emotions and support, rather than through direct sales.
Interactive content in new realities
Interactive mechanics, such as quizzes or quizzes, can also be adapted to modern realities. For example, a humorous Ukrainian identity test or other options that reflect current events work great on social networks.