A new numbering plan to protect subscribers
The application of this framework is excellent news, because these measures respond to two concrete problems:
- The explosion of unwant commercial calls and messages, fraud and smishing
- Scarcity of resources starting with 06 and 07
By reserving 06 and 07 for private individuals – and switching commercial calls to 09 – the public will be able to identify commercial calls and messages more easily and therefore have a clearer idea of the type of content they are receiving. This decision offers greater protection against large volumes of calls and messages that can be a nuisance, but also against the growing number of scam attempts.
Likewise, once this new and clear legislation is in place, the regulator will give operators a free hand by allowing them to implement the ability to cut off mass shipments of smishing content through numbers 06 and 07.
SMS This action, combin with the control of Sender IDs (personaliz senders ), should allow us to effectively combat smishing and offer the market a sure gain in cribility!
The regulator has also taken steps to regain control of numbers 06 and 07. Therefore, to avoid a shortage in the future.
New numbers and uses available for companies (Time2chat)
With the introduction of the 09 numbers dicat to companies , Arcep regulates a use that has seen an explosion!
Brands want to communicate with their customers at any time and in an bulk sms master omnichannel way: by voice, by message, by short message.
As Arcep explains in its press release, the 09 numbers will make it possible to meet the “growing nes of French companies” in this regard.
Interest companies will be able to implement innovative communication solutions among themselves and with a subscriber, with a dicat and recognizable type of number, offering maximum performance for these new resources.
These long numbers could be us, for example, to establish message-bas conversations between a retailer and its customers. Therefore, or to establish ephemeral relationships with platforms (parcel delivery, VTC drivers, etc.).
From Virtual Mobile Number to Time2Chat
Coinciding with the announcement of the disappearance of 06 and 09, af2m announc the implementing the strategy using sms launch of Time2chat. A new messaging service dicat to exchanges between brands and their customers.
The gradual transition from NMV to Time2chat illustrates the changing nes of consumers, who are moving towards greater immiacy and interactivity.
SMS “Because it uses voice, Time2chat benefits from the universal nature of native technologies on mobile phones. There is no ne to install a specific application to use Time2chat. This is a guarantee of simplicity and fluidity,” explain AF2M.
With the advent of instant messaging, users and businesses have gradually adopt real-time cz leads chat platforms for much more dynamic interactions.
This evolution is explain by the search for greater efficiency in exchanges and a better user experience, responding to modern expectations of spe and ease of use.
