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Evaluating competitors is another critical step. By uncovering their strategies, strengths, and weaknesses, we can identify gaps in the market […]

The visual element of a decision tree helps you include more actions and the outcomes of each action – the

Now, you can draw branches to the new nodes, with information about each of the actions, for example, their cost,

  Since all real markets exist outside the plane of the perfect competition model, each can be classified as imperfect.

In the digital age in which we are now immersed, where competition is intensifying and marketing strategies are becoming increasingly