When everyone hears advertising platforms, they will definitely think of the other two: FB Ads and Google Ads. So what are the characteristics of LINE LAP compared with these platforms?
1. Actively reach users
The overall concept of LAP is similar to FB advertising, which actively reaches users, rather than using search behavior as the benchmark like sms promotional campaign Google Ads. Continuing this logic, when LAP reaches users, it will be like FB advertising, directly determining the advertising audience based on interests and behaviors, and reaching potential users as much as possible. Therefore, the accuracy of the audience is very important.
2. Remarketing through tracking websites
Google has GA/GA4, FB has Pixel, and LINE also has LINE Tag. Each of the three advertisers has its own tracking code, which allows the brand to bury it on the official website and track user behavior. Therefore, the brand can filter out the audiences who have specific interactive behaviors (such as consumers who browse the official website but do not make purchases) and place ads. Remarketing allows ads to reach more valuable users and achieve better results.
3. The advertising target is the official account and official website
Google’s advertising destination is the official website, FB is the fan page, post, and official website, and LINE is the official account and official website. After all, LAP is an advertisement within the LINE ecosystem. Therefore, the main advertising force includes guiding users to join LINE official account friends advantages of data integration for longer-term marketing promotion. To have a LINE advertising account, you must connect to an official account. Therefore, if you want to place ads on LINE, don’t forget to start by operating a LINE official account!
4. User behavior built by LINE ecosystem
Each platform has its own ecosystem bwlists and determines its audience orientation. LINE’s audience data is also based on user behavior on LINE. For example, in the “Behavior” category you can see the types of official accounts a user follows and the types of news they watch.
