Digital marketing is in most cases left fallow, or even underestimat by companies, even though it is essential to conquer new markets. This file has been specially written so that you can know its main techniques. Follow the guide!
Inbound Marketing
Inbound marketing is particularly suit to B2B. This concept aims to bring the customer (or prospect) to you on their own. And to achieve this, a content strategy on various platforms must be put in place.
Here are some tips for running an effective inbound marketing campaign:
- If you don’t have a website yet, consider creating one. When designing it, make sure that your visitors’ journey to request a quote is easy, which means that your site must have an attractive design and offer a good user experience .
- When creating your website, consider creating a blog . For example, you can publish articles relat to your field of activity. This will give you the opportunity to prove your expertise and, by extension, improve your reputation .
- Open an account on social phone number library networks. These platforms represent a considerable pool of customers today (2 billion users on Facebook alone!).
- Consider running a video production campaign if you want to stand out from the competition. You can also look into infographics.
Natural referencing
Natural referencing , SEO in the jargon, is the set of techniques allowing a website to improve its visibility on SERPs (search engines) such as Google, Bing, Yahoo, etc. It is one of the best-known digital marketing techniques . Does this explanation seem a little vague? To help you see things more clearly, here is an example and a little scenario.
You want to succe in entrepreneurship and you have decid to open a small start-up specializing in the sale of second-hand clothing. Since you live in Marseille, you are particularly targeting Marseille fashion-loving residents. You then create an online clothing store to facilitate your andramo ny iray izay tian’ny sales. But how can you make sure that Internet users can see your site if it is not even visible on Google, Yahoo or Bing?! As the owner of a second-hand clothing store, you would like your website to appear among the top 3 in search engines when Internet users type in queries (call keywords) such as “thrift store in Marseille”, “second-hand clothing in Marseille”, “cheap clothing in Marseille” or “online second-hand clothing store”. This is the whole point of natural referencing! An SEO specialist (the professional specializ in referencing) will undertake various optimization actions so that your site and its pages can improve their positioning on these keywords.
Also, be aware that there is another alternative to natural referencing. This is paid referencing , commonly call SEA . This process consists of paying Google, Yahoo or Bing in order to instantly obtain the first place on their search engine for a while, which means that you will not stay at the top of the SERP forever.
Conclusion : SEA is a short-term clean email strategy unlike its counterpart which is a long-term process.
Affiliation
Affiliation is a process that has not yet been fully exploit. While it is a particularly effective strategy for increasing your sales tenfold. In fact, it consists of promoting your products or services on partner sites. In exchange, you pay them a commission. In addition to increasing your turnover, this technique will also allow you to further improve your visibility. You can also go here to learn more about setting up such a process.
As you will have understood, the advantages of digital marketing are legion: not only will it allow you to advertise at a lower cost, but it will also give you the possibility of boosting your turnover. In addition to these techniques mentiod above, there are also others such as marketing automation ( automatic generation of SMS or personaliz emails to customers ).
And to conclude this article, a strategy bas on digital marketing is extremely advantageous in terms of customer targeting comparto traditional marketing bas on TV advertising, advertising inserts and others.
