Are you being followed by ads for a product you’ve searched for information about? That’s retargeting. It’s a digital marketing strategy that consists of showing personalized ads for products or services to people who have previously visited the site .
The goal of retargeting campaigns is to re- Facebook retargeting campaign engage users who have already interacted with the brand, and offer them relevant ads, capturing their attention, so that they return to the website , encourage their desire to purchase and convert them into customers.
Types of public
Segmentation is essential in any retargeting campaign , as it provides all the information about the user and how they have interacted with the brand and allows you to create personalized messages .
Facebook offers you 4 targeting options for creating audiences:
- Custom audiences : users who already know you, who have visited your website, follow your page and interact with it. Users who have watched your videos or interacted with published events, among others.
- Lookalike Audiences : Potentially interested users who don’t know you yet but are similar to your custom audience.
- Saved Audiences : Users segmented by location, age, gender, language, interests, and behavior. Lists that you use frequently and save to be able to reuse them later.
- Special ad audiences : users from specific sectors, with limitations depending on the ad: social issues, politics, labor, among others.
Once you have determined your audience, it is time to define the factors that determine user behavior and that you can filter according to who you want to direct your marketing efforts to.
- Geographic data : based on the location of the user we are targeting
- Demographics: age, gender, languages and education
- Interests : gastronomy, shopping, sports, entertainment, etc.
- Habits : such as anniversary, purchase, usual device type, travel, etc.
The main advantages of implementing as iraq phone number data retargeting campaign through a Facebook Ads ad are:
- Increased conversion
- Improve brand reach
- Personalization of messages
- Measuring results
How to implement a retargeting campaign on Facebook. Step by step
Once you’ve created your Facebook page, you need to install the tracking pixel . This allows Facebook to record user behavior when they interact with your brand : customizing your virtual environment with FineShare pages visited, newsletter subscriptions, products added to cart, etc., and to create custom audiences from this information.
Using the Ads Manager, you will need to america email list create custom audience lists based on the behavioral variables of each audience , collected from the pixel installed on the website. The goal is to display specific ads for each audience.
Once you have created your custom audience, it is time to create your ad campaign. Select “retargeting” as your desired objective in the Ads Manager. Your ad design should be relevant to the custom audience you are targeting .
