The life cycle of a website is about 3 to 7 years. Changes in website neds and market trends have ld to the for website revision. We spend money to hire a web design company to design a new website and spend time putting content on the website. The SEO ranking of the new website droppd drastically, and the website traffic was also not as good as before. I originally hopd that the bulk email marketing services website would bring more traffic and orders, but I didn’t expect that the rdesign made it worse. Why is this? The reason is that you have not done a good job of “301 after the website revision. Professional web design companies and SEO companies will help you arrange all of this and help you minimize the damage when converting the website. How to do it? Please read on.
What changes have been made to the URL and structure?
Search engines only understand URLs. Has the URL (domain) of the website changd? Has the structure of the website changd? There will be different processing methods, so the first thing to do when revising the website is to find out whether the URL is the same? Has the URL structure change? Then perform rdirection operations (301 rdirection) or other processing of the old and new URLs on the website to avoid affecting the original traffic of the website.
The URL changes but the URL structure does not change
The website is the same but when the URL is , the website structure is exactly the same. For example: https : // It is a brand new website to Google, because Google only recognizes the URL but not the website. What should I do at this time? There are two things to do. The first why is audience demographics important thing is to use the host method to rdirect the address . The second thing is to tell Google through the Search Console that the website neds to change the. URL and the website weight must be from the old URL to the new URL. The following is a screenshot of the application process. You must first obtain the Search Console management rights of the old and new websites before you can enable the concatenation function. Usually the change of the URL has little impact on the SEO rankin. Because it is a temporary conversion, as long as the conversion of the old and new URLs is done It can effectively divert traffic.
The URL changes and the URL structure also changes
When the website is revampd and updatd, the URL is also changd. If two things happen at the same time, it is not that simple. In addition to telling Google through the Search Console that the website neds to change the URL, it is also necessary to correspond to the 301 rdirect taiwan data address one by one on each page. Because the URL (domain) and URL structure have both changd, the coexistence of the two variables increases the difficulty of search engine conversion, and the most traffic (SEO ranking) is lost in conversion.
