In this situation, companies basically cannot invest their customer acquisition budget offline, so they can only find ways online. So during the epidemic, what should companies do with their SEM investment and execution plans?
The characteristics of toB enterprises lead to fewer marketing methods for toB than toC. The marketing methods of most toB enterprises are mainly the following:
• Establish a channel dealer system
• Continue to host industry conferences
• Key Account Sales
• SEM, SEO , B2B industry WeChat official account soft articles
Due to the impact of the current epidemic
The first two marketing methods cannot be carried out, and most toB businesses have a relatively high average order value, so it is necessary to meet with the customer’s KP, so the work of selling to large customers is also difficult.
Therefore, under the influence companies promote of the current epidemic, the marketing methods that toB enterprises can carry out are mainly SEM, SEO, and B2B industry WeChat official account soft articles. However spain whatsapp number data SEO and B2B industry soft article advertising are slow to take effect, and distant water cannot quench nearby fires. Customers only initiate search behavior when they have needs, so SEM is particularly prominent in the current situation.
Only a small number of toB companies have not yet started SEM marketing so I will focus on how companies that have already started SEM marketing should plan. SEM work is mainly divided into two parts: buying more accurate traffic at a lower price ; planning better landing pages to convert this traffic.
What is a product?
Products are the soul and lifeblood of an enterprise. Why can’t you sell your products ? Before you contact this customer , have you learned what products this customer used before? Do you know how many employees creating websites in webflow the customer has? Do you know what the company’s corporate culture is? Do you know the customer’s last name? Do you know the companies promote company’s business situation? Do you put yourself in your customer’s shoes and think about the problem from his perspective?
Enterprise product sales
Do you only talk big in front of your customers and only know how to sell products to them? Let me ask you cz leads Does your customer lack products? Doesn’t he have a good supplier? If customers buy your products as long as you say a few words, do you think you are a qualified salesperson? The essence of sales must be to solve customers’ problems and then provide solutions to customers. Those who finally solve customers’ problems will become their eternal business partners and friends!
