A promotion plan isa large unit for managing keywords / creatives . Establishing a promotion plan is the first step in designing your account structure . Before you start, it is recommend that you build a promotion break down one or more clear promotion goals bas on overall considerations, and establish different promotion plans for different goals. Regarding the breakdown of promotion goals, you can consider the following perspectives:
1. Type of product /business being promot
If you are running multiple products/businesses at the same time, such as IELTS training , CET-4/6 training, professional English training , etc., especially if each product/business nes to measure costs and benefits separately, or is manag and promot by different people, this segmentation method may be the most convenient and practical option for you.
2. Promotion area
For example, Beijing promotion plan, Shanghai promotion south africa whatsapp number data plan, or Sichuan branch, Hubei branch, etc. If you provide different products/services in each promotion area, or each area nes to promote to different market areas, you can consider this segmentation method.
3. Promotion budget
For example, you can group keywords with good effects and high conversion rates into one promotion plan and allocate a higher budget to promote them. Or, if you want to try a group of build a promotion keywords with large traffic but are worri that these keywords will increase overall consumption, you can create a separate promotion plan for them and allocate a certain budget.
4. Ways to target potential customers
Even if you are only promoting one product/business in one region, you can also consider dividing the promotion plan bas on the way of targeting potential customers, such as product words, popular words, regional words greenLetter: money needs marketing brand words, crowd-relat words, etc. For details, please refer to Which categories of keywords can I choose?
5. Website structure, conversion goals, etc.
If your website has multiple promotional goals, such as getting more registrations, getting more calls and orders, attracting more people to participate in online activities on your website, etc., then you can divide it into three plans: registration, sales, and online activities.
6. Different languages and versions of the website
If your website is promot in two languages, Chinese and English, targeting domestic customers and foreign customers respectively, or has two versions for corporate customers and individual consumers respectively cz leads it is recommend that you establish a promotion plan accordingly
There is no absolute rule for using the above segmentation method. You can divide it according to your usual management method. We recommend that you name the promotion plan in a way build a promotion build a promotion that is easy to distinguish and understand. For example, compar with “Promotion Plan 1” and “Promotion Plan 2”, the names of the promotion plans similar to “IELTS Training” and “TOEFL Training” will help you grasp the key points of this promotion plan at the first time. During the promotion process, you can rename any promotion plan at any time. We also provide a high-quality account model for your reference.
