Therefore, the first step in planning your webinar is to define your main objective and choose the topic accordingly.The best way to find the right answer to that question is to grab a pen and a piece of paper (or, if you’re more of an online tool person, open your note-taking app) and make a list of all the goals you want to accomplish for a webinar.
For example, increasing your brand awareness , introducing telegram blast a new feature of your tool, generating leads, educating your customers, etc. If all your goals are written down, move them up and down the list to create priorities.
When considering the crucial
purpose and topic of your webinar, always keep in mind the needs and interests of your target audience . Simply put, your webinar content should address something that adds value, solves a problem, or eliminates someone else’s pain points. Otherwise, you’d be talking to the screen, not to the people.
Also, do some research to determine what topics are trending in your industry. You can do this with tools like Google Trends, Brand24 or Exploding Topics.For example, I asked Brand online reputation management without reviews: a gaming case Assistant – Brand24’s AI-powered chatbox equipped with exclusive internal project data – to suggest webinar topics for the DJI brand.
Since DJI is a video drone manufacturer
the Brand Assistant suggested that they could host webinars on advanced drone piloting techniques, drone photography and videography, etc. AI Brand Assistant can generate accurate webinar ideas in the blink of an eye.Finally, your webinar should be properly titled !Be concise, explain exactly what your webinar is about, and use benefit language. An example?Well, it’s much better to call your webinar “10
Secrets to Hack Your Instagram
Engagement” than “Instagram Tips and Tricks”.Learn from the best buying house b Check out our webinar on Internet monitoring. Step 2: Decide on the webinar format Now that you have defined the objective and topic of your webinar, it is time to decide on the format of the webinar
