Kreab Digital publishes a report with the 4 digital trends and challenges in 2024, such as AI content or engagement generation

By Editorial Staff with No comments Digital InsightsDigital Marketing
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The application of Artificial Intelligence in all digital spheres, the authenticity and originality required in online content, the “fight” between different social networks or the growing influence of LinkedIn will be 4 of the trends for 2024, according to the report The digital future: Trends and challenges 2024 , prepared by the Kreab Digital team.

As reported by the global

A consulting firm in a press release sent to the media today, Friday, February 16, 2024, one of its main reflections is that Artificial Intelligence “will gain more weight this year and will be present in all digital actions, from the creation of content, search engine positioning, the generation of new influencer profiles or internet searches.”

In terms of generating engagement, the Kreab Digital team recommends that brands “prioritize content differentiation and originality in order to capture users’ attention.”

“Transparency and remarkable authenticity are requirements that audiences specific database by industry are demanding from brands in order to connect with them. To do this, it is important to design multi-format strategies where there is a differentiating presence that captures their attention. In this detailed study with an important practical and visual component, we have analyzed, grouped and summarized.

specific database by industry

What each digital professional

A should know about the trends that will predominate in 2024. In this way, they of aii internet users are on will be able to draw their own applicable conclusions so that the firms they represent can ensure meaningful and stable relationships. In this work, Kreab has been accompanying companies for years both in designing their digital strategies and in optimizing their content and adapting it in real time to their needs.”

Cecilio Prado, Director of Kreab Digital
The Kreab Digital team has presented the study The digital future: Trends cz lists and challenges 2024 in the first edition of Digital Beers. The following people have collaborated in the event:

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