as well as how Google expands the answer to address the real problem your customers are having. For some queries, Google will show more relevant information (Definitions, FAQs, etc.); Others need more specific content (Steps, Comparison Tables, Related Images, etc.).
The goal of research is not to cram
everything from the top results, but to find out what Google finds useful for each specific query. SEOs can use the Wayback Machine to check the history of a website, see how competitors added/removed certain content to trigger Google’s Helpful Content filters.
Don’t overlook the importance of User Experience
(UX), as Google wants both content and websites to be useful and friendly, making users feel satisfied. Evaluate and optimize the UX of the website (and copy some UX tricks from competitors if necessary). SEO Trend #3: EEAT EEAT stands for Experience , Expertise , Authoritativeness , and Trustworthiness . And this concept applies to both websites and content creators. This isn’t a new concept. However, it’s been getting more discussion lately, as Google pushes creators to create content that’s accurate and trustworthy based on their own experience and expertise.
Creating quality content is the key to SEO optimization
Using EEAT to Drive Content Strategy In the future, building brand and author credibility will become increasingly important. No more fake copyrights, creators need to have expertise, authority, a recognized voice, and be known by Google. Authors and businesses can do the following to improve their reputation: Write articles for professional and reputable publications Conduct your own research and write an essay on a professional topic. Active on social networks , create a stable following and interaction Create your own landing page, blog posts and social media accounts Sign up to speak at professional conferences or overseas lead events Host a webinar Create a detailed and impressive “About Us” page that highlights your business expertise Listed as a “Top Expert” in the field Interviewed by prestigious newspapers Set up secondary distribution channels to attract links and build authority.
This could be an email newsletter
a video course, or an information aggregator site, etc. SEO Trend #4: SERP Marketing and Content Diversification SERP stands for what does it mean to be a hubspot diamond partner?Search Engine Results Pages. For years, Google has been trying to turn its SERP into an information portal rather than just a landing page. With the introduction of SGE, Google is building an optimized resource to provide comprehensive answers to any user’s search query. Search results for “Ho Chi Minh City”.
In Google search results page
we can find elements like: Google cell p data Suggest Featured Snippet Knowledge graph (can be maps, user reviews, background information, etc. depending on the query) Related videos and images (This is an interactive result, users can scroll through to see more videos) “People Also Ask” (This element is also interactive: Users can click on any question to read the answer and see more questions. In particular, the question clicked on will determine the topic of subsequent questions) Visual results include similar destinations, related searches, and more.
