By itorial Staff with No comments Web & App DevelopmentDigital Marketing
Share this content
McDonald’s is introducing MyOrder , a new ordering and payment service from its app for register users. This new feature is design “to facilitate ordering from anywhere at any time with just three clicks,” as report in a press release sent to the mia today, Tuesday, October 3, 2023.
McDonald’s thus claims that it is “advancing in its innovation and digitalisation strategy to improve the experience of its youngest brand lovers , without neglecting one of its main targets: families.”
MyOrder “meets the nes of
GenZ for agility and spe” and from now on its users “will only have to select the order, choose the nearest restaurant and whether to pick it up at the counter at McAuto® or through table service.”
In addition, “it offers the advantage of adding points to the MyMcDonald’s card to reem them for offers and prizes.” That is, according to the press release from McDonald’s (which launch the menu in September As it appears in ) “it is no longer necessary to scan the QR code because it automatically identifies the user, which greatly simplifies the process. This rapid recognition also allows orders to be record and can be repeat and modifi with a single click.”
A street style campaign for the launch of McDonald’s MyOrder
According to the press release, MyOrder’s communication and marketing klépierre is looking for a marketing communication manager – markthal campaign will include different pieces in mass mia, social networks and a powerful digital mia plan. McDonald’s has count on the participation of the renown Spanish skater Danny León , who will promote the launch through his social networks.
The campaign was creat by TBWA\Spain ; the advertising spot was shot betting email list by directors CALORRO , the directing duo l by Vicente Calatayud and Iker Lemos, experts in creating audiovisual experiences with a street style; and the production was in charge of Smile .
