To access the platform from your mobile, although with more limited functions compared to the web version.
Advantages of HubSpot
Functionality
While both platforms tend to be easy to use once you get the hang of them, HubSpot is much more intuitive from the start, making it perfect for beginners and experts alike. Plus, HubSpot has excellent customer support to resolve questions and technical issues at any time; they are available by phone, live chat, or email. While Pardot offers similar features, it is much harder to access in terms of functionality and support.
Website, Blog, Landing Pages, and Email
According to Review42, 92% of marketers and businesses say that content is a valuable business asset. Furthermore, 72% of businesses agree that content marketing increases leads. With this data, it’s clear how important your fusion database content resources are. HubSpot can host your website, and has its own blogging platform; its strategy revolves around Pillar Pages and Topic Clusters. It’s easy to create and edit content, add images and CTAs, publish posts, schedule them on social media, and more.
Plus, creating landing pages
Emails in HubSpot is much easier than in Pardot. Why? First, because HubSpot offers you dozens of pre-designed templates for free. This makes it very easy to create your own landing pages/emails with its drag-and-drop editor or, if you ad words or social media platforms prefer, create your own template with HubSpot’s design tools. Pardot requires you to have some coding knowledge to create the landing pages and associated forms. Also, Pardot doesn’t have a CMS tool for web/blog, but there are other options in Salesforce Marketing Cloud.
SEO
According to HubSpot, around 64% of marketers spend their time on search engine optimization. Pillar Pages and Topic Clusters are very easy to set up in HubSpot’s SEO Topic. There is also an SEO Recommendations data on feature, where you can identify SEO issues on your website or blog. Within your pages/posts, you will find a pop-up tab where you can make sure you are following the SEO guidelines correctly (Professional and Enterprise). Additionally, HubSpot offers you the possibility to integrate Google Search Console for more data.
