We think we know how online marketing works within our own country. But what if you want to appeal to other countries with your company? What are the differences and what language is us abroad or not appreciat at all? Traffic Today’s Carina and Janneke investigat this for you.
Today’s online possibilities give us the opportunity to easily make contact with the entire world. Do you want to take a trip and put your company in the spotlight with your neighbours just across the border? Or generate awareness in countries all the way on the other side of the world? That’s a piece of cake! Right? Perhaps it is useful to pay attention to the characteristics and possible pitfalls of online marketing abroad in advance. Every country consists of its own audience with its own specific wishes and absolute no-go’s.
Characteristics of Dutch marketing
We Dutch are known for our directness. Our language use also shows that we like to approach the recipient directly and without using too much woolly language. Most Dutch people can often appreciate fairly direct humor. In our domestic online marketing, this is often express in short, concise texts with a clear message. We prefer to challenge the recipient. It is not without reason that Rumag’s texts have become very popular in a short time. A good example of Dutch online marketing can be found at Bol.com, email data which responds to current domestic events with its products. Think of the advertisement for guest towels after the divorce between our Wes and Yo. The advertisement for a garden trowel was also launch by Bol immiately after a bank was robb in Antwerp by means of a self-dug tunnel. “We were at the safe in no time”, was the review by ‘anonymous’ of the advertisement for a garden trowel from Bol.
Belgians appreciate Bolhumor
The Belgians? They appreciat this marketing campaign. The Bol joke was also shar like wildfire in no time among our southern neighbors. ‘Our’ humor also seems to work in Belgium. But how do they do that with online marketing in Belgium itself? They are a bit more cautious, says Marketing Technologist Herman Maes in an interview with Miaweb. “Our disadvantage is that we Belgians sometimes Разкриване на тайните за успешни продажби на застраховки lack courage. We are still very traditional and do not dare to experiment or do so with difficulty. You can see that in our webshops, for example. The Dutch webshops do everything they can. An average Belgian webshop is more cautious. I think that has to do with our conservative mentality,” says Maes. According ao lists to this freelance online marketer, the threshold for Dutch consumers to enter the Belgian market is much higher than the other way around. So, are you planning to gain attention in Belgium through online marketing or link building ? Do it the Dutch way! Additional advantage? You do not have to use a translation agency. Nuances in language use aside, of course.
