Before knowing the actions to take to climb to the top of a Google SERP, you need to understand how the algorithm selects content . You must already meet a few criteria to hope to have a chance. Indeed, the page must be among the first 10 positions , that is to say on the first page of Google. Then, the subject must answer a question directly.
Then, the text or content must be well structured and easy to read both for Internet users and for the algorithm in question. Therefore, the actions to be implemented concern more the content than the container or the site itself.
depending on the different requests
Classic text represents about 82% of position 0 . Accompanied by an image, the display is presented with an excerpt containing the keywords. Most often, this is a definition . But position 0 is displayed in more than one way. Google’s goal is to buy telemarketing lead respond as best as possible to queries. Thus, it can offer a tutorial video to answer a question.
Then, it is quite common to see bulleted or numbered lists on position zero. This type of extract represents a total of 11% of Featured Және деректерді қарау Snippets . The information is presented online or is presented as steps to be carried out. The most concrete example of a query is that of a top list . For example, “Top 10 films to see in 2022” .
Finally, there are tables that represent about 7% of positions 0. They generally display price lists or a comparison of several products. Obviously, for Google to display this type of zero position, Internet users’ queries must contain specific keywords: price, comparison, best product, etc.
Good reasons to covet this position
The habits of Internet users on search engines, especially Google, are no longer a secret. They favor the first positions , but especially aob directory the first. And since position 0 is above all, it goes without saying that companies have every interest in coveting this place. The advantages that result from this are numerous:
At the same time, it is possible to increase your sales or the number of subscribers to your newsletter. The most incredible thing about position 0 is that Google chooses the results to display organically . In other words, it is entirely possible to reach this position for free by carrying out some optimizations . The trick is to understand how Google judges content eligible for position zero .
