You may already be using mobile channels like SMS, MMS, WhatsApp, or others to communicate with your RCS Marketing customers. And you may be doing it just fine! But what if we told you there’s another mobile strategy that’s proven time and time again to help increase conversions and sales? That’s call RCS marketing.
RCS stands for Rich Communication Services, and is a messaging protocol design to replace SMS and MMS. This new communication standard is RCS Marketing changing the way businesses and their customers communicate with interactive, reliable, real-time chats that include multimia.
Think of it as a way to showcase products to your subscribers with eye-catching carousels and allow them to purchase directly in the phone’s native messaging app. Sounds great, right? Get ready, because this is about to be a game-changer.
In this post, we’ll show you how RCS marketing can help elevate your mobile marketing strategy with the help of some amazing brands that are already using it.
What is RCS marketing?
RCS marketing refers to how businesses use RCS Business Messaging (RBM) to send immersive, interactive messages to customers. Sending mobile marketing campaigns through RCS means you can use features like rich mia, interactive carousels, maps, suggest answers, and interactive buttons to drive meaningful engagement and interactions. Plus, since RCS includes verifi, brand sender profiles, RCS marketing messages are less likely to be delet as spam.
WhatsApp: The most popular messaging app in the world
SMS is a staple in business communication, us by billions around the world. But despite its widespread use, it does have some limitations. Take SMS marketing, for example, where you’re limit to 160 characters per message. RCS messages, meanwhile, have no character limit. This can make a huge difference for conversational marketing!
But the differences between these two channels go beyond character limits. For quick reference, this table compares RCS and SMS for your marketing initiatives:
RCS marketing SMS marketing
Scope RCS has over 1 billion active users worldwide. Every mobile phone on the planet can receive SMS (that’s 7.3 billion people!).
Message Format Supports multimia content such as images, videos, and carousels, which can help enhance storytelling opportunities. Plain text; images cannot be includ (but you can send images and videos with MMS marketing).
Opening rate Very high: 90% of multimia messages are open within 15 minutes. Very high: Historically has had an open rate of over 90%.
Interactivity Suggest replies and in-app wallet integration streamline engagement and purchasing right in the native messaging app. 89% of consumers want two-way conversations across messaging channels, and SMS offers a path to achieving this.
Branding opportunities All messages include a brand logo and verifi sender information. Some countries allow Alpha Sender IDs. It is only available in select markets and rules differ on when it can be us.
Analytics Provides delivery receipts, open rates, and read rates. SMS marketing tools can provide basic information about SMS delivery rates, including how many messages were deliver, how many were not deliver, and other data depending on your provider.
Some people think of SMS as list of australia cell phone number a replacement for RCS, but we see it as complementary. Basically, when you send RCS marketing messages through a provider like Sinch, undeliver RCS messages are automatically convert to SMS (or another conversational messaging channel of your choice). We’ll talk more about this later.
Benefits of RCS Marketing
Using RCS in your marketing strategy will help you deliver more interactive content, resulting in a better customer experience. Here are some other benefits that an RCS marketing strategy can bring to you.
Build trust with brand messaging
71% of customers elevate your live presence with production say they will stop buying from a company altogether if their trust is broken. And with spam on mobile messages increasing year on year, ensuring your customers know your brand and your messaging are genuine is becoming even more important.
RCS Verifi Sender Profiles bz lists provide a solution to build trust by showing recipients a logo, official brand name, color, and a distinctive check mark on all messages they receive. All of these visual cues indicate that messages.
