If you sell products that customers eventually run out of and need to keep buying, you have a great opportunity to build a nice base of loyal and repeat customers, but remember that you will need the right bulk mail masters approach. You can send customers a message that allows them to easily repeat their previous order with a single click and thus purchase new stock.
Above all, it is important to make the entire process as easy as possible for customers, as this ensures that they make the purchase in your store rather than starting the whole process over again somewhere else. Also make sure that you send the message at the right time – if you send it too early, customers may not need new stock yet, but if you send it too late, they may have already made the purchase elsewhere. A great example of this is the Graze Shop campaign message.
#5: Offer new inventory – and new products
Offering new stock of products that customers have purchased in the past and are likely running out of is, of course, a great idea. But do you know what would be even better? Offering customers in the how to use email marketing to drive leads and conversions same message a few additional products that might be right for them and thus convincing them to buy even more!
Cross -selling is a proven sales technique that works very well, but the fact is that with this type of campaign you will be able to further arouse the interest of customers and convince them to become your regular customers. The Lancôme brand is well aware of this, as their message also shows.
#6: Try to stay one step ahead of the competition
To outperform your competition, you need to reach out to your customers first, as this is the easiest way to complete the sale. Consider that many people like to plan ahead – if your brand isn’t in their mind cell p data at the time, they might choose another brand. The Experian brand has prepared a message with this in mind.
Make sure you present your offer to customers early and encourage them to choose you. It is a good idea to send the message multiple times – there are still people who make purchasing decisions at the last minute.
