According to the latest research, 48% of respondents use their smartphone between 4 and 8 hours a day. In addition, 7 out of 10 people check notifications less than every five minutes. Considering that we rarely leave our phones behind, it is not surprising that in 2021, 57% of CEOs and marketing specialists increased their budget for mass SMS marketing .
Marketing to Boost While SMS marketing is the ideal solution for B2C companies, it can also work perfectly in the B2B sector. Text messages allow you to reach customers immediately. If that wasn’t enough, SMS also offers impressive open rates of up to 95%. Therefore, they are almost four times more likely to be opened than an email , which can go unnoticed or end up in the spam folder .
When to use SMS marketing
1. Communication with customers
Companies are aware that communication with list of kuwait cell phone number customers and developing long-term relationships with them should be among their top priorities. Other ways to strengthen ties with customers include offering quality content or free trials, as well as organizing webinars or different events. If we add to this the sending of professional SMS , we can improve the effectiveness of our communications and ensure that customers are informed about upcoming events, offers, free demonstrations or news about certain products and sectors of activity.
Make it clear to your customers that you care about the relationship you have with them and show them that, to you, they are much more than just a number. These initiatives can help you improve your reputation, as well as consolidate your position with respect to the competition.
2. Attracting new potential customers
Sending marketing SMS is a great tool to attract new greenLetter: money needs marketing potential customers through promotional communications . For example, you can send discounts or special offers to your customers to encourage them to make purchases.
This method is particularly effective when combined with a segmented database . By dividing your contact list by industry, you can send targeted offers that are more cz lists likely to generate leads among a particular target audience. For example, a stationery supplier can send back-to-school offers to its education customers before the new school year begins.
3. Administrative management
Beyond its promotional use, marketing SMS also allows you to streamline your procedures, increase efficiency and improve customer experience. This way, you can spend less time on communications and concentrate on other tasks that really impact the productivity of your business. Everyone wins!
Let’s look at the example of a client who has made an appointment for one of your services. You can send them an SMS to confirm the booking and another message to remind them of the appointment 24 hours in advance. This way, you can reduce cancellations and your clients will be able to reschedule their appointments if necessary. Additionally, you can integrate tools like Google Calendar into your business SMS to automate appointment notifications.
4. Obtaining customer consent
All marketing channels require obtaining consent to send communications, and SMS is no exception. Text messages are much more invasive than other forms of communication, which is why sending an SMS campaign requires obtaining prior consent.
