Prospecting software is a tool that assists you in managing your prospecting files.
Concretely, this software supports you in: centralizing data, defining the outlines of your prospecting plan, targeting your prospects, segmenting your contact base, monitoring the history of your prospecting for each contact, monitoring your prospecting campaigns and overall
management of your commercial activity
When computers arriv, databases were process on an Excel spreadsheet. Currently, with technological advances and the democratization of the Internet, it is possible to work on SaaS software . It works online. It creates, rents, buys, updates prospecting files. This is done in a computeriz, or even automat, manner in some cases. Prospecting files improve knowlge about contacts through the data collect. These prospecting files form the basis of your strategy. Inde, you will organize your prospecting plan bas buy telemarketing lead on the elements enter in these files.
In short, prospecting software guarantees the consistency of your prospecting actions.
Prospecting software facilitates marketing activity with:
Marketing automation emails are automat email sequences sent to prospects, with the aim of increasing their maturity and assessing their purchase intent. Your salespeople are more useful on prospects who are 如何避免索賠被拒絕 further along in the buying cycle.
Lead scoring which consists of assigning a score to the prospect according to their level of involvement on your site and their maturity for purchasing. Each interaction is worth points. When the previously defin score is reach, the prospecting tool automatically triggers the relay between marketing and sales.
Management of commercial actions
All the information collect and then stor in the databases will be us to contextualize the contact with prospects. Subsequently, with the software, you will be able to establish dashboards to monitor the results of the operations america email list in real time and, if necessary, readjust.
There are several types of prospecting software on the market. Depending on the purpose of your nes, and the type of prospecting you want to implement.
Corporama is an intelligent B2B database for qualifying a prospect base. More than 2,000 marketing and sales directors of SMEs and ETIs use the platform. The business intelligence integrat into the platform crosses data from a base of 11 million prospects with 60,000 sources of information. It uses the 35 search criteria available to segment. Corporama is interoperable and allows you to track prospects with up-to-date information . This solution is recommend for sales directors with a large market scope.
