Strategic planning is vital for all areas of marketing and the same goes for your welcome message sequences. If you don’t think things through and prepare a good plan first, then you won’t be able to achieve the results you want and it could also cost you a lot of time and patience in take email marketing service the future. Remember that a good plan is worth its weight in gold, so your first step should always be a well thought out strategy .
Step #1: Imagine the journey you want new subscribers to take
At the beginning, you will need a clear idea of what you want to prepare for your new subscribers. What do you want to communicate or tell? What do you want to know from them? And, perhaps most importantly, what do you want them to do – what is your real purpose?
Once you have the answers to these questions, you will be able to determine the following three parameters:
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How many welcome messages do you want to send?
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What content will you include?
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What will be the order and interval between these messages?
Step #2: Based on the parameters you choose, create an email campaign that makes sense
Now that you have determined the parameters, it is time to include them in your email campaign. It is very which can significantly increas important that the contents have a sensible sequence to form a complete whole . It would not make any sense to first offer the recipient a discount code and then introduce them to your brand, right?
When determining the order and content you want to include in a particular message, always start with the call to action (CTA), which requires the least effort and which recipients engage with the least . Once you start to build a connection, you can slowly ramp things up and gradually reach your goals.
Step #3: Consider the context and background of your new recipients
People are different – and the fact is that your (potential) customers are different too. If you address everyone in the same way, with the same offers, you won’t get very far. Even for welcome messages, you have to consider that these are different people, who have different experiences with your brand, who come from different channels and who are interested in different things .
When you prepare your welcome messages you must therefore consider all these things. If you want to do things the right way then you will not need just one set of welcome messages, but several different sets. Sure, this requires more time and effort, but you will see that in the end it will be worth it.
The 10 elements that a welcome message absolutely must have
Preparing a good series of welcome messages is a real science that certainly cannot be summarized in a few paragraphs, but there are cz leads some elements that simply cannot be missing. We have prepared for you the 10 most important points that you should consider before preparing a sequence of welcome messages .
