What is conversational commerce? Conversational commerce is characterized by companies using new communication technologies such as chatbots integrat into messaging applications, the use of two-way SMS , and other voice assistants. It allows professionals to sms services ensure personaliz interactions with their customers, but above all to guide the exchange with […]
A new numbering plan to protect subscribers The application of this framework is excellent news, because these measures respond to two concrete problems: The explosion of unwant commercial calls and messages, fraud and smishing Scarcity of resources starting with 06 and 07 By reserving 06 and 07 for private individuals […]
What is Clienteling? Definition Clienteling is a marketing technique for managing the relationship between a company and its customers. Its goal is to offer customers a personalized and engaging experience. This approach is based on defining specific criteria, clearly differentiating them from those established by the competition, and on the […]
When everyone hears advertising platforms, they will definitely think of the other two: FB Ads and Google Ads. So what are the characteristics of LINE LAP compared with these platforms? 1. Actively reach users The overall concept of LAP is similar to FB advertising, which actively reaches users, rather than […]
Effective use of AI to formulate digital marketing strategies requires several key elements. Marketing automation, big data and analysis, and machine learning technology . These are also the different development stages of AI marketing and important conditions for selecting AI marketing tools. The first step for an enterprise to start […]
