The prospect of increased market share and differentiation from competitors is an incentive for firms to innovate and develop better products. But no firm has a dominant market share in perfect competition. Profit margins are also set by supply and demand. Therefore, companies cannot differentiate themselves by charging a premium […]
In certain knowledge- and research-intensive industries, such as pharmaceuticals and technology, information about competitors’ patents and research initiatives can help companies develop competitive strategies and build a moat around their products. The availability of free and equal information in a perfectly competitive market ensures that each firm can produce its […]
Evaluating competitors is another critical step. By uncovering their strategies, strengths, and weaknesses, we can identify gaps in the market and areas where your company can excel. This analysis helps to uniquely position your business, ensuring a competitive advantage. Definition of the buyer persona Understanding your […]
Digital marketing consulting begins with the development of a comprehensive strategy that covers all aspects of a company’s online presence. This includes website, SEO, content marketing, online advertising, social media marketing, email marketing and more. The goal is to create a cohesive approach that reinforces the brand […]
Digital consulting helps ensure that these strategies are aligned with overall business objectives and designed to deliver maximum impact. Technological implementation The implementation of technological solutions is a complex process that can include everything from the creation of new digital products, such as e-commerce or apps, to […]
Evaluating competitors is another critical step. By uncovering their strategies, strengths, and weaknesses, we can identify gaps in the market and areas where your company can excel. This analysis helps to uniquely position your business, ensuring a competitive advantage. 4. Understanding your target audience is essential for any digital […]
The visual element of a decision tree helps you include more actions and the outcomes of each action – the consequences of each action or decision. Additionally, the decision tree flowchart allows you to include smaller details and create a step-by-step plan, so that once you choose the path you […]
Now, you can draw branches to the new nodes, with information about each of the actions, for example, their cost, the availability of the team in charge of performing those functions, the ROI of previous campaigns … etc. For example, we estimate that the cost of campaigns to obtain results […]
Since all real markets exist outside the plane of the perfect competition model, each can be classified as imperfect. The opposite of perfect competition is imperfect competition , which exists when a market violates the abstract principles of pure or perfect neoclassical competition. How perfect competition works Perfect […]
Comprehensive expertise Our team is comprised of experts in all areas of digitalisation , from digital strategy and marketing to web development and data analytics. This broad range of expertise allows us to offer complete solutions that address all aspects of digital transformation, ensuring that no stone is left unturned […]
In the digital age in which we are now immersed, where competition is intensifying and marketing strategies are becoming increasingly sophisticated, corporate identity has taken on a fundamental role in the success of companies. Beyond a simple logo or a color palette, corporate identity represents the very essence of a […]
