Marketing automation software has gain popularity in recent years. In fact, over 90% of marketers consider it “very important” to the overall success of their digital marketing strategy. So how exactly can marketing automation tools help marketers improve their results? Marketing automation has two key benefits: Save time and money […]
Marketing automation refers to the automation of tasks or actions related to marketing strategy. Marketing automation uses scenarios or workflows to trigger actions based on predefined conditions. These actions may include: sending emails to specific lists, scoring contacts, changing attributes, among others. The best marketing automation tools Table of Contents […]
Social media is one of the best ways to communicate directly with customers and potential customers and promote content, so why not integrate it into your email marketing strategy? To do this, it is very common to include CTAs that lead to your professional social media profiles as a freelancer […]
Your email marketing strategy should adopt the “ inverted pyramid ” principle, communicating the most important message at the beginning . This journalistic concept has also been adapted to the web environment due to the short attention span of users. When your readers open a newsletter or any other email, […]
Another key aspect in this step will be determining the frequency of your newsletter. There are many factors in making this decision, such as the nature of your business (ecommerce, media outlet, etc.) and the topic of the newsletter (special promotions, latest news…) that will determine when to send it. […]
If you are going to send the newsletter with your name, or maybe you will use your brand as the sender? That is, the name and email address that your contacts will see as the sender of your newsletter. Who is the recipient : choose the list of contacts that […]
The tool you choose should offer you some essential functions: Responsive design, to adapt to all devices Email template library , to save time Registration forms, to increase your contact list Contact management tools to segment your audience Reports with statistics such as the opening rate of your emails, to […]
