What we can say for sure is that a session without interaction is, in most cases, of very low quality. If a user is not engag in any way, it is difficult to argue that the visit had any value. In other words: while sessions a guarantee of quality, they […]
The fact that an engag session is trigger after 10 seconds of activity is already an indication that the user at least took a moment to explore your content. And seem like much time, in the digital space, it is a significant sign of engagement. This makes engag sessions worth […]
Those sessions that go beyond a simple visit and somehow indicate that the user actually “was” on your site. In this post, we’re going to delve into what they are, why they matter, and how you should use them in your reporting. These are GA4 native metrics, which The tool […]
Creating URL clusters is a fairly simple process, if you have experience and a bit of ease creating regular expressions. But, as with everything technical, the first few times you may find it a bit difficult to master the creation logic and find an efficient Regex for each group. That’s […]
One of the common mistakes you should avoid is creating rules that are as this could result in incorrect URL classification. Make sure that each rule is well-defin and focuses on a clear and representative part of the business. For example, a rule for product pages should be able to […]
On a hotel booking website, we might create clusters for “landing pages,” “individual hotel pages,” and “category pages.” After a core update, we might notice that “landing pages” have lost traffic while “individual hotel pages” have improv. This kind of detail analysis would allow us. To better understand which areas […]
As you can see, this clustering is capable of giving you important information in almost any analysis scenario. It will allow you to go beyond the global data without getting to the granular data. How do we cluster URLs? Although there are auto clustering systems bas on finding patterns in […]
Duplicated content and thin content are issues that can seriously impact a site’s ranking. Clustering allows us to prioritize the resolution of these issues in blocks rather than URL by URL, making the process much more efficient and manageable. In an ecommerce site that offers different types of products Such […]
Specific analyses that we can perform with URL clusters clustering is not only useful for organizing and analyzing data, but it also becomes an indispensable tool for performing specific analysis in different SEO contexts. At Ikaue, we apply this technique in a variety of situations to optimize our approach and […]
The main goal when clustering URLs is to get a macro view of website are distributed and behave in terms of SEO. This allows you, for example, to quickly identify whether product pages are generating enough impressions or whether the blog is attracting the expected traffic. This approach also makes […]
In the world of SEO, when you manage a website with thousands or even millions of URLs , one of the main challenges is to get a clear view of what is really happening in your business. Data overload can hinder analysis, making it difficult to identify patterns, trends and […]
